portfolio > advertising
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| client: law firm x strategy: for our client's name change, our strategy was to reinforce how the new name was the only change in the firm. we created a series of ads dramatizing the new name and logo evolving from the previous. each ad focuses on one of the firm's key practice areas. . services: strategic consulting, copywriting, graphic design . . |
| client: insurance and financial services firm x strategy: to launch our client's new identity, we created a series of ads representing their range of services. we used large blocks of their new color to attract attention and reinforce the change, plus photos of our client's employees to engage the reader and make it personal. . services: strategic consulting, copywriting, graphic design . . |
| client: real estate firm x strategy: to recruit new agents to the firm, our client advertises in a local homes-for-sale magazine that is read closely by realtors. to gain maximum attention, we recommended a prominent back cover position and a design that is radically different from the book's normal fare. . services: strategic consulting, copywriting, graphic design . . |
| client: class ring manufacturer x strategy: our client offers so many styles and options, students can design a ring that is uniquely theirs. for this poster selling our client's premium line, we proposed matching the available ring styles with corresponding student personality statements. . services: strategic consulting, copywriting . . |
