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client: printing press manufacturer

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strategy: our client makes a press that's modeled after one that was discontinued by the original maker despite its being revered by printers. for its introduction, it was important to visualize its unmistakable profile as well as reflect its heritage of durability and affordability.

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strategy: this is a set of brochures representing our client's key service areas. they were designed to be used as elements inside a larger corporate brochure, for cross-selling new services to existing clients. they are color-coded for differentiation and easy identification.

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strategy: this brochure's objective was to communicate the revolutionary modular/repositionable qualities of our client's new product. our solution was an outer-plus-inner headline revolving around the word “again,” presented in a short-fold format.

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client: real estate broker

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strategy: our client specializes in selling the smoky mountains lifestyle to out-of-state buyers. it was critical to narrate his personal story, which resonates with many of those who are considering a move. also important was to visualize the beauty and serenity of the area, which is a powerful motivator to his clients.

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