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client: clinical research services firm

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strategy: our client is a leading clinical research provider, conducting hundreds of product safety and efficacy trials each year. we recommended that our client's annual holiday card take a tongue-in-cheek approach to keep the greeting relevant to its business while having a little fun.

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client: interventional radiology group practice

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strategy: our client's objective was to focus their target audience of physicians on the conference date, availability of education credits, and specific therapies to be presented. a negative-image photo of a screen calendar provides the relevant look and feel of an x-ray.

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client: insurance and financial services firm

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strategy: our client sells supplemental insurance and financial products to employees of a large health care facility. this series of postcards with a health care theme was delivered to employees over a four-week period as a reminder on their approaching sign-up deadline.

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