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client: interventional radiology group practice

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strategy: this newsletter is for primary care physicians, our client’s number one source of referrals. some of our client's therapies are not well understood or trusted by primary care docs. the newsletter takes an educational approach with articles focusing on specific diseases, in a clinical and straightforward voice. to remain clinically focused, we proposed a clean layout with clear illustrations of available therapies.

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client: high school athletic department

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strategy: we proposed a strategy of making this fundraising vehicle a more attractive keepsake for athletes’ parents. for this seasonal sports program's cover, we adopted a magazine look-and-feel while adding life and excitement with student athletes' photos.

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