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client: not-for-profit health care institution

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strategy: our client runs one of the nation’s premier long term care facilities for people with neurodegenerative disorders. yet it is almost unknown in its own city and among potential donors, who often prefer to fund more visible causes. for the home’s web site we adopted a theme, “where living is full of life,” and incorporated a colorful design expressing its atmosphere of vitality. visible thoughout the site are prominent "donate online" links.

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client: athletic flooring manufacturer

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strategy: for its re-launch, our client’s web site needed language that better matched its customer base of athletic directors and facility owners. not to mix sports metaphors here, but we also chipped in the firm’s 100th anniversary tagline.

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